"Even if there are a thousand small fights, even if every other minute you’re thinking about suicide, or depression, or addiction, or if you have mental illness, I want people to hit it head on and take action. And to be proud that they’re winning their fight, period." – Jared Padalecki
Jared launched the "Always Keep Fighting" campaign in March 2015, with a t-shirt featuring the slogan. Profits from the sale of the shirts went to the charities To Write Love On Her Arms, The Wounded Warrior Project and A.I.R. Attitudes In Reverse - Student Suicide Prevention - Mental Health.
Jared's first campaign sold the most shirts represent ever sold and reportedly raised $250,000. Jared has also spoken openly about his own mental health issues, and inspired many fans to speak of their own struggles and to support each other.
In November 2015, Jensen and Jared established The Pack Fund to distribute the funds that they raised.
In March 2016, on the first anniversary of the AKF Campaign, , Jared launched a t-shirt campaign to raise money for both The Pack Fund and the SPNFamily Crisis Support Network. The theme of this campaign was "Love Yourself First."
Jared said: "Loving yourself is vital in the fight against mental health problems, so I want to encourage y'all to focus on loving yourselves first... each and every one of you is worthy."